Lead database campaign strategies and/or provide in-depth analysis of business results, trends and customer behavior to improve sales, profitability and customer value. Develop team direction and manage personnel (when/if necessary) to ensure business unit objectives are achieved. Provide strategic consult to all business partners and work across levels to problem solve and lead direct marketing strategies. Define and implement z measurement techniques to assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc. Proactively pursue strategic analysis and provide insight and strategic guidance to business leaders. Lead efforts in planning, designing and coordinating annual Database Marketing strategy and direction. Create and analyze dashboard reports for tracking of business results and provide solutions based upon data. Track behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc). Effectively communicate analysis to internal business leaders. Partner with internal and external partners to identify best-in-class database marketing techniques and methods. Lead efforts in creating and implementing database marketing campaign strategies. Manage regional and/or global team #LI-AK1 Job Requirements Bachelor's Degree in Database Marketing, Marketing, Statistics, Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivilance preferred 7+ years of enterprise level B2B marketing with proven success in managing multiple analysis and campaign/data-related initiatives Strong experience with CRM systems and a solid understanding of data warehouse architecture. SQL knowledge with proven utilization and application preferred. Expert with Microsoft Excel, Access and Powerpoint. Advanced experience with full Microsoft office package. Expert with enterprise-level analytics tools such as Siebel, Hyperion, Epiphany. Proficiency with Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner. Broad and deep knowledge of business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting & financial calculations (ROI), customer valuation, customer strategy development, etc. Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management. Proven ability to handle multiple tasks/initiatives simultaneously. Evident and natural curiosity. Fact driven and analytically minded. #LI-AK1
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