What makes Gartner Conferences a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75 global conferences each year. You’ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our Conferences team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you. Marketing Executive What makes Gartner Events a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75 global events each year. You’ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our events team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you. We are seeking an innovative, commercially driven Marketing Executive to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop engaging, value-based messaging and marketing approaches. This individual will work closely with product research, conference program management, sales and other stakeholders to serve as the marketing expert and business partner. Job Description: The Marketing Executive is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high revenue event(s) within a culture focused on results, accountability, relevance, innovation and speed to market. Primary Responsibilities: Assist the Marketing Director or Senior Marketing Manager in implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across EMEA event portfolio Deliver marketing campaigns – on time, to budget Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend Utilize customer insights to develop targeted content and messaging Effectively manage internal & external stakeholders/partners to deliver campaigns Continually assess commercial performance, and strive to drive higher results wherever possible Job Requirements: BA/BS degree required; MBA is a plus 2 years’ experience in Marketing, with direct experience in event promotion and/or the business to business environment Experience and skills within integrated, multi-channel marketing Experience and skills of SEO, SEM and demand generation campaigns Experience and skills in marketing automation and database driven marketing Understanding of deriving, analyzing and utilizing customer insight Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines Strong copy writing skills Excellent communication skills and the capacity to interact with all levels Maintain knowledge of latest techniques and developments in the events industry and provide appropriate innovations Team player who brings energy, professionalism and innovative thinking to the portfolio Travel required Job Requisition ID:G22717
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