Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner Events feature the world's most exclusive gatherings of senior IT and business strategists and attract more than 60,000 executives and 1,100 industry-leading technology providers. As the leading provider of events for IT professionals, we produce an annual slate of over 65+ conferences throughout the US, EMEA, Latin America and Asia/Pacific. Job Description: The Audience Acquisition Marketing Manager is responsible for the formulation, implementation and execution of marketing strategies to achieve or exceed commercial & strategic goals for their event(s). Insight &Strategy: • Develop marketing strategies based on commercial and customer insight to achieve revenue and strategic goals for assigned events • Develop ambitious channel revenue targets through detailed analysis of commercial performance and marketing metrics • Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend • Work with internal partners to utilize customer insight to develop the best possible value proposition, messaging and content to drive campaigns • Work with sales partners to brief on key customer needs, associated value and to develop an integrated sales & marketing approach to drive high quality leads to achieve sales goals • Lead the development, utilizing internal and external resources, of the best possible approaches to SEO/SEM as well as the highest performing web sites • Contribute to the identification and sharing of best practice regional and globally through the attendee marketing group Campaign Management& Execution: • Deliver marketing campaigns – on time, to budget • Effectively manage all internal & external stakeholders/partners to deliver campaigns • Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities ‘live • Be the commercial lead for assigned event(s) taking full responsibility to achieve the highest possible results • Continually assess commercial performance, forecast confidently and accurately and strive to drive higher results wherever possible #L1-LM2 Job Requirements: Job Requirements: • BA/BS degree required; MBA is a plus • 3-5 years experience in Marketing, with direct experience in event promotion and/or the business to business environment • Experience and skills within integrated, multi-channel marketing • Experience and skills within SEO, SEM and demand generation campaigns • Experience and skills in marketing automation and database driven marketing • Experience in deriving, analyzing and utilizing customer insight • Experience of project management across multiple stakeholders/teams • Strong negotiation, collaboration and written/oral communication skills • Project and time management skills • Travel required #L1-LM2
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