L2 Content Editor, Europe The Role To fuel L2’s continued expansion in Europe, we are hiring additional team members for our European research team based in central London. The Content Editor will support the creation and publication of L2’s digital benchmarking research content, insights and thought leadership in Europe. The role requires close collaboration with the research and client strategy teams to create maximum value from our research through the delivery of regular content pieces that position L2 as the leader for digital performance insights in Europe. Responsibilities will include the creation of narratives and written copy for the L2 blog, insight videos, event presentations, client newsletters, business development emails, and articles in third party publications. In addition, the Content Editor will provide content and editing support for L2’s research reports published by the European team, including L2 Digital IQ Reports, Insight Reports and Intelligence Reports. You will gain deep insights into the leading digital marketing trends and innovations within the industries we cover, helping to define the insights and recommendations that some of the world’s top brands use to make strategic decisions. We are a fast-paced but highly collaborative organisation, built out of every employee’s passion for digital and motivation to deliver tangible value for our clients. We embrace diversity and seek individuals who will bring energy, fun, drive and personal initiative to our team. This role is based in central London and reports into L2’s European Managing Director. Performance objectives: ·Mine L2 research data and published reports to identify interesting European insights to be used as a basis for additional content pieces ·Create crisp and compelling copy, translating raw data into compelling narratives ·Deliver weekly articles for the L2 blog plus extended articles for distribution through third party publications ·Identify interesting European industry insights, from L2 research and third party sources, for inclusion in Scott Galloway’s weekly Winners & Losers video series ·Provide copy input and editing for published research reports written by the European research team to ensure compliance with the L2 voice and formatting standards ·Support the wider L2 team in London with guidance on data storytelling, especially for client and event presentations, email newsletters, and lead generation emails sent by the business development team ·Liaise with L2’s marketing team and senior leadership regarding content strategy, topics and publication calendar Job Requirements: Desirable skills and experiences: 4+ years’ experience in drafting quantitative research, equity research reports or data-based journalism – combining 3rd party and proprietary research into fresh perspectives on trends, best practices and impact Experience in editorial, ideally in a leadership position (e.g. Managing Editor, Editor in Chief), including management of an editorial calendar Deep understanding of digital marketing in Europe, especially site design, e-commerce, online advertising and social media Results-orientated, with strong analytical skills and exceptional attention to detail Fluent in English; fluency in German is also particularly desirable About L2 Founded in 2010, L2 is a member-based business intelligence firm that benchmarks the digital marketing of 2,300 brands across 14 industries globally every year. We provide an objective assessment of how effective each company is at engaging with its consumers via digital channels, helping brands to identify their digital strengths and weaknesses, prioritise investments and hold internal teams and vendors accountable. Our flagship product, the Digital IQ Index, is the global seminal benchmark for digital performance amongst the world’s top brands. For each brand we examine more than 1,250 data points across four dimensions of digital: site and e-commerce, digital marketing, social media and mobile. We work at CMO level to deliver insights and recommendations to drive incremental business impact from digital. L2 members include many of the world’s most iconic brands: L’Oréal, Estée Lauder, Procter & Gamble, Unilever, Nestlé, Carrefour, Vodafone, Marks & Spencer, Samsung, Nike, Calvin Klein, Ralph Lauren, LVMH, Chanel, Tiffany, Under Armour and Richemont.
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